A collaboration that essentially is an independent campaign to advertise Goorin Bros. To show the diversity, not just of the audience pool but also in circumstances that the hats could be used. The concept is leaning to be a surreal, dream-like piece that strays away from commercial use but to show that the brand also explores a wide range of aesthetic. Surrealism will be portrayed through some basic foundations of look: dream-like, of location: spacious/ nature, and of set design: irrelevant props with bold composition. In essence, the project seeks to bring out the fantastical aspect of the products. See the potential of the hats to do something hasn’t been done before. 

This project sees me in a new light as a set designer and creative director, responsible for the visual and feel of the shoot. On-set crew members include:
Photographer: Dan Le
Gaffer: Jungmin Woo
Models: Jordan and Gabriel