PEACH (Prevention Education and Community Health) is a rebranding attempt from the Oakland Asian Health Services. Found in 2017 under the name of HCH510, it is an HIV prevention and care program aiming to de-stigmatize HIV in Oakland and the East Bay. It offers culturally and linguistically accessible, patient-centered, trauma-informed, and gender-affirming services.

In 2025, the program now seeks a new logo and identity, with a rebranding to the new name PEACH, which is more inclusive, and fun while still being discrete.

The above image show the final logo lockup with its tagline.
The overall logo look is inspired by a peach illustration that is adapted to be more modern and youthful.  

By researching different approaches to the peach illustration, the team decided to go with a simple shape, while still having a lot of the peachy traits prominent In order to make it look more soft and inviting, I did tweaked the edges and corners of the shapes to avoid sharp and pointy details.